Alive and Kicking, Ghana

Schools in Ghana face a shortage of sports balls due to the unavailability of quality footballs at affordable prices. Out in the broader community, Ghanaians suffer from a lack of job opportunities, especially among those who are younger or disabled.

For Alive and Kicking, these two ‘lacks’ added up to one great opportunity: the creation of a stitching centre to manufacture sports balls that provides jobs and promotes health education through sport.

The company is now striving to make a significant social and economic impact across Ghana through its unique model of social enterprise.

Where they work

Key achievements of Alive and Kicking

Last year it was nominated for the International Impact Award at the prestigious Beyond Sport annual awards in London.

This year, it continues its recent endeavour, upcycling handbags into footballs for a famous accessories brand. “We are absolutely delighted to take part into this project and to make a great, new product from what was about to be landfil,” declares Glenn Cummings, CEO of Alive and Kicking. “It adds an environmental angle to Alive and Kicking’s work, while also raising our profile as an innovative social enterprise.

This order alone will create 20 new jobs, turning thousands of unwanted bags into thousands of balls, whilst generating additional funds for our health work.”

In partnership with coaches from Arsenal football club, and their ‘Arsenal in the Community’ programme, Alive and Kicking trained 30 teachers how to use football drills to teach about HIV and malaria, reaching over 750 young people and donating 210 footballs with health messages on them.

A large order from UNICEF for 4,980 balls was a welcome windfall. Coupled with this, an entrepreneur programme trained 357 people in how to run small businesses and provided seed capital in the form of footballs. This has been a breakthrough time for the charity, benefiting thousands of marginalized Ghanaians.

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